Results

Final Result

This is an IKEA campaign to confront covid-19 in a way.
Insight: Older people in nursing homes are getting older.
feel lonely with containment.
Idea: Bringing smiles back to the elderly living in a
home by offering them personalized Ikea cushions with a
drawing and a message of support.
Mechanical: Send your drawing and message via the website
Ikea, this one will be printed on a cushion and sent to
in a nursing home of his choice.